Safa El Samad Safa El Samad

Designing from identity, not industry

“Culture isn’t something I consciously “add” to my work; it’s the lens I see through… I notice things, the stories I’m drawn to, the colours, the humour, the references — all of it.”

Safa El Samad on Lebanese heritage, collaboration, and conscious creative practice.

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All Blogs Huda Sharaia All Blogs Huda Sharaia

Creativity: The Art of Creative Living.

Creativity is central to our lives and the world around us. Our most special duty is to exert energy into a craft, skill or project and transmute pain or discomfort into practical action. Read along to explore the many aspects of your creative potential.

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